Wednesday, June 22, 2011

Target's New Coupon Policy


Target has joined the club of grocery stores laying down strict rules about what coupons it will - and will not - accept.

Target's focus is now on Internet coupons, Buy-one, get-one deals (aka "BOGO" deals) and mobile phone coupons. This follows similar moves by Publix and other grocery giants that are now handling a wave of aggressive couponers who devote hours each week to reducing their grocery bill to pennies on the dollar. Target's public policy now has 20 different rules regarding coupons, including:

* Target will still accept one manufacturer and one Target coupon together, but will not apply a credit or give cash back if the total exceeds the value of the item.
* Coupons from the Internet must have a scannable bar code, and Target won't accept any that don't require a purchase. For instance, if Procter & Gamble's website offers a free-item coupon for customers to try a new product, Target might not accept it alone.
* Target will only accept mobile phone coupons from their own internal service where customers sign up at Target.com/mobile, or by texting "COUPONS" to 827438 (TARGET.)
* Target won't accept any coupons that are copied, scanned, transferred, purchased, sold or altered.
* BOGO coupons cannot be combined. For example, you cannot use two BOGO coupons on two items and get both for free.
* On BOGO deals, customers can only apply one "cents-off" coupon, whether from a manufacturer or from Target.
* Manufacturer "cents-off" coupons can only be used on Target BOGO deals and Target "cents-off" coupons can only be used on manufacturer BOGO coupons

2 comments:

Sara said...

Kroger is doing the same thing. It really stinks for those of us who are just trying to save money on a few items and not trying to get a whole cart load of stuff for free.

clevagirl73 said...

This is the consequence of shows like Extreme Couponing. It really puts the rest of us who don't aggressively coupon at a real disadvantage. I don't need 1000 tubes of toothpaste but the restrictions Target is now imposing is Draconian.