Wednesday, June 22, 2011

Target's New Coupon Policy

Target has joined the club of grocery stores laying down strict rules about what coupons it will - and will not - accept.

Target's focus is now on Internet coupons, Buy-one, get-one deals (aka "BOGO" deals) and mobile phone coupons. This follows similar moves by Publix and other grocery giants that are now handling a wave of aggressive couponers who devote hours each week to reducing their grocery bill to pennies on the dollar. Target's public policy now has 20 different rules regarding coupons, including:

* Target will still accept one manufacturer and one Target coupon together, but will not apply a credit or give cash back if the total exceeds the value of the item.
* Coupons from the Internet must have a scannable bar code, and Target won't accept any that don't require a purchase. For instance, if Procter & Gamble's website offers a free-item coupon for customers to try a new product, Target might not accept it alone.
* Target will only accept mobile phone coupons from their own internal service where customers sign up at, or by texting "COUPONS" to 827438 (TARGET.)
* Target won't accept any coupons that are copied, scanned, transferred, purchased, sold or altered.
* BOGO coupons cannot be combined. For example, you cannot use two BOGO coupons on two items and get both for free.
* On BOGO deals, customers can only apply one "cents-off" coupon, whether from a manufacturer or from Target.
* Manufacturer "cents-off" coupons can only be used on Target BOGO deals and Target "cents-off" coupons can only be used on manufacturer BOGO coupons


Sara said...

Kroger is doing the same thing. It really stinks for those of us who are just trying to save money on a few items and not trying to get a whole cart load of stuff for free.

clevagirl73 said...

This is the consequence of shows like Extreme Couponing. It really puts the rest of us who don't aggressively coupon at a real disadvantage. I don't need 1000 tubes of toothpaste but the restrictions Target is now imposing is Draconian.