Tuesday, April 20, 2010
Tuesday's Rant: Too Many Designers at Target
Most Tuesdays I take the opportunity to rant about something I do not like about Target… because although I love ‘em to death, they ain’t perfect. Today’s rant is about Target trying to cram too many designer lines down our throat at one time. The Jean Paul Gaultier line is barely on the clearance racks, and we have Zac Posen debuting this Sunday. Meanwhile, we have Eugenia Kim's hats fighting for space in the accessories aisle alongside the Hollywood Intuition offerings, and the new Miss Trish of Capri sandals (which have barely been mentioned in Target press or promotions) competing for room on the shelves along with the new Cynthia Vincent shoes. And of course, the Liberty of London line is crowding both the shoe aisle and the clothes racks, vying for attention as well. That’s a total of 7 designer collections… and I didn’t even bother to mention the Shaun White 4 Target line, appearing in the boy’s & men’s departments.
Don’t get me wrong: I think that Target’s designer collaborations are GREAT. I just wish they’d space them out a bit more, because all of this overlap is taking away from the specialness & uniqueness of each line.