Tuesday, April 20, 2010

Tuesday's Rant: Too Many Designers at Target


Most Tuesdays I take the opportunity to rant about something I do not like about Target… because although I love ‘em to death, they ain’t perfect. Today’s rant is about Target trying to cram too many designer lines down our throat at one time. The Jean Paul Gaultier line is barely on the clearance racks, and we have Zac Posen debuting this Sunday. Meanwhile, we have Eugenia Kim's hats fighting for space in the accessories aisle alongside the Hollywood Intuition offerings, and the new Miss Trish of Capri sandals (which have barely been mentioned in Target press or promotions) competing for room on the shelves along with the new Cynthia Vincent shoes. And of course, the Liberty of London line is crowding both the shoe aisle and the clothes racks, vying for attention as well. That’s a total of 7 designer collections… and I didn’t even bother to mention the Shaun White 4 Target line, appearing in the boy’s & men’s departments.

Don’t get me wrong: I think that Target’s designer collaborations are GREAT. I just wish they’d space them out a bit more, because all of this overlap is taking away from the specialness & uniqueness of each line.

7 comments:

kimmie said...

I totally agree! I was just thinking the same thing the other day. It seems like back in the day, they really hyped up the designer collabs, and had them out for awhile, but now it just seems like it's one after another and stuff like Miss Trish was just kind of thrown in without any promos. They should really do them one at a time, to build up the excitement.

Pamela said...

I second that!! Designer overload and there's no time to absorb it.

Dina's Days said...

I've felt like this for some time. I have a love hate with the target collabs.

bellebathandbeyond said...

My rant is somehow connected to yours - that even though they have so many designers on their stable now, they can't stock enough online to keep those Ebay scalpers at bay! I hate it! I wasn't able to buy those wedges I so wanted, and even the flats too. :(

The Lawson Family said...

Don't forget the new Giada items. Not exactly a designer, but still . . .

Jen said...

What I think is really strange is that the LoL clothing has been marked down in stores, but they're restocking (and even looks like they're taking pre-orders?) for the same clothes online. In addition, it looks like they've restocked the majority of their housewares online? If I had known that they would restock, I wouldn't have stalked so many Targets to collect the items I wanted. At least this will thwart all the eBay scalpers! :)

hush said...

Hmm, I tend to disagree. I like the new variety - Target feels a lot more department store-y all of a sudden. There is now as much upmarket stuff (same quality but lower price) at Target as there is at Macy's, at least where I live (in podunkville) - and I love that. Contrast this with the earlier designer partnerships Target was doing a few years ago. Used to be Issac Mizrahi, Michael Graves, and Cynthia Rowley - all of that merchandise practically screamed "Target" from 20 feet away, because there was less of it to go around, therefore we all recongized it instantly. Whereas say the Miss Trish sandals or the Liberty of London dress for sale today - folks don't know it's from Target as immediately anymore. That's a good thing, I think. Just my 2 cents!