Friday, September 4, 2009
Target turns Billboards into Bags
Target is planning to turn its Times Square billboards into Anna Sui-designed tote bags once the displays come down. From Labor Day through the end of October, Target will feature commissioned art on its Times Square NYC billboards. The giant graphics are by emerging artists including Michael Anderson, Laurie Rosenwald, Charles Wilkin and Josh Goldstein.
But here's the cool catch: when the art exhibit is over, the vinyl from the billboards will be used to create 1,600 limited edition, recycled bags, using an Anna Sui tote bag design (shown).
Each bag will be made from 90% recycled flex bulletin vinyl with Sui’s rock 'n' roll details like black enamel studs. And since each bag will be fashioned from the actual billboard materials, each one will be unique and a lasting memento of NYC.
The bags will retail for $29.99 for pre-order at Target.com/billboardbag starting Sept. 4 (today) until they're gone. Why pre-order, you ask? Well, buyers actually get to select which artist's work they want to have made into their bag, which will then ship in early January.