Friday, September 4, 2009

Target turns Billboards into Bags


Target is planning to turn its Times Square billboards into Anna Sui-designed tote bags once the displays come down. From Labor Day through the end of October, Target will feature commissioned art on its Times Square NYC billboards. The giant graphics are by emerging artists including Michael Anderson, Laurie Rosenwald, Charles Wilkin and Josh Goldstein.

But here's the cool catch: when the art exhibit is over, the vinyl from the billboards will be used to create 1,600 limited edition, recycled bags, using an Anna Sui tote bag design (shown).

Each bag will be made from 90% recycled flex bulletin vinyl with Sui’s rock 'n' roll details like black enamel studs. And since each bag will be fashioned from the actual billboard materials, each one will be unique and a lasting memento of NYC.

The bags will retail for $29.99 for pre-order at Target.com/billboardbag starting Sept. 4 (today) until they're gone. Why pre-order, you ask? Well, buyers actually get to select which artist's work they want to have made into their bag, which will then ship in early January.

8 comments:

Lola said...

This is such a neat idea! I'm getting an error message when I click on any of the bags on their web site, though. Don't tell me they're sold out already!

Target-Addict said...

Lola, I keep getting the same thing. I hope they haven't sold out yet...but perhaps they have - ?

Monica said...

Speaking of Anna Sui... just thought I would let you know I walked in my local Target to buysome diapers and her clthng line was already out!

Target-Addict said...

Wow, Monica...your Target must have put Anna's line out early! Were you able to check it out? Any first impressions?

Seastink said...

Did Target even make these? I ordered two at the beginning of September and received a message on January 25 saying my order was delayed. Called Target and was told to pound sand, I'm not getting my order. They are out of stock. I am so pissed at Target I may start shopping at Walmart.

RG_brooklyn said...

Seastink... same here. I ordered several of these bags, and so far nothing. Same problem from several of my friends. Would love to hear from someone who actually received one.

Target-Addict said...

Seastink and RGBrooklyn, sorry for the late reply to your messages, but I've been away on vacation. That's horrible that you never got your bags! The only thing I can think of is that the demand outweighed the supply, and that even though they supposedly "put" your order through, they ended up making too few bags to keep up with the amount of orders. You both weren't charged for them, though, were you??

Monica said...

I just got an email saying my is in route so hopefully yours is coming soon!