Tuesday, September 8, 2009
Tuesday's Rant: Target's new packaging design
Most Tuesdays I take the opportunity to rant about something I do not like about Target… because although I love ‘em to death, they ain’t perfect. Today's rant is actually courtesy of my mother, who complained to me the other day about Target's new up & up branded packaging. In her words, Target's new in-house brand is "hard to read and confusing", and she just plain doesn't like it!
At first I laughed, but then I started to take another look at the design, and I have to say I agree with Mom. While I'm sure the design intent was to be clean and streamlined, the type IS small and hard to read (especially for a 77 year old like my mother). And although Target has tried to reinforce whatever the product is with a corresponding picture (for example, this hand wash shown at left uses a picture of a soapy hand) the primary graphic is the new up & up "arrow". Shouldn't the main focus be on the product name and what it is, vs. Target's new in-house logo? I'm with Mom on this one.