A New Day and Goodfellow and Co. - are now available for purchase online. As I blogged previously, I'm not a fan of A New Day - at least not with the items I've seen so far in stores. While I'm tempted to order a couple of items to try them on, I'm hesitant as I just don't have a lot of faith they'll work out. IMO, A New Day has more Junior-y sizing and more trendy (vs. classic) styling, meaning these are items meant to last just 1-2 seasons vs. year to year.
I'm also curious how Target is going to handle inventory and turnover with both of these new fashion lines. The aim with both is more of a "fast fashion" model (like H&M and Zara) with the introduction of new styles once a month vs. just once a quarter. Will Target still want "last month's fashion" hanging around in stores (if they don't sell or are customer returns) or will they keep cycling them out quickly to make room for new merchandise?