Tuesday, August 29, 2017

Target's answer to Two Buck Chuck...

It looks like Target is trying to compete with Trader Joe's Two Buck Chuck in the wine department by introducing their own line of "cheap wine". Similar to the Charles Shaw brand at Trader Joe's, Target's new brand California Roots offers wine blends carefully crafted with premium, California-grown grapes at just $5 a bottle. You can choose from Chardonnay, Pinot Grigio, Moscato, Cabernet Sauvignon and Red Blend. California Roots wines launch at over 1,100 Target stores nationwide on Sept. 3.

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