It looks like
Target is trying to compete with
Trader Joe's Two Buck Chuck in the wine department by introducing their own line of "cheap wine". Similar to the
Charles Shaw brand at
Trader Joe's, Target's new brand
California Roots offers wine blends carefully crafted with premium, California-grown grapes at just $5 a bottle. You can choose from Chardonnay, Pinot Grigio, Moscato, Cabernet Sauvignon and Red Blend. California Roots wines launch at over 1,100 Target stores nationwide on Sept. 3.
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