Monday, September 16, 2013

Target's next designer collab will be with PETER PILOTTO

Just one day after their near sellout with Phillip Lim, Target has announced their next designer collab: PETER PILOTTO. Never heard of him? Neither have I. And I'm not "shouting" at you; this brand name is spelled in all-caps.

According to Target's official press release, Peter Pilotto and Christopher De Vos (shown here) are the designers behind the brand PETER PILOTTO. The two met while studying at Antwerp’s prestigious Royal Academy of Fine Arts in Belgium and together created one of London’s most recognized and coveted fashion brands. Celebrated for their innovative, complex and colorful prints, the designers explore and question conventional notions of prints, textiles, sculptural shapes and draping. PETER PILOTTO for Target will showcase the designers’ distinct aesthetic, combining hyper-real digital prints in striking blues and greens and warm reds and oranges.

Available Feb. 9, 2014 at most Target stores in the U.S. and Canada - as well as on - PETER PILOTTO for Target will feature women’s apparel, accessories and swimwear, with most items less than $60. Additionally, Target is partnering with NET-A-PORTER.COM, the world’s premier online luxury retailer, to reach an international audience and offer global fans of PETER PILOTTO a curated assortment of the limited-edition Target collection.

“By working with Target, we’re able to broaden our reach and bring our design aesthetic to an entirely new audience,” said Peter Pilotto. “This is a pivotal moment for our brand. Our collection for Target embodies the elegance and spirit of our own line, but makes it accessible to everyone,” added Christopher De Vos.

“Peter and Christopher have a rare talent for capturing the essence and energy of London in a way that’s completely universal in its appeal,” said Trish Adams, senior vice president of apparel and accessories, Target. “This collaboration allows our guests to brighten their look at truly remarkable prices this spring. By working with NET-A-PORTER.COM to make the collection available internationally, we’re able to introduce Target’s democratic approach to design to a new audience.”

1 comment:

Music said...

Their stuff looks pretty boldly graphic! Very indie film festival laid-back red carpet scene. We'll see how it "plays in Peoria." (Have never heard of them/him either.)

Gosh, I really want a housewares/furniture collab of some a Kartell or Alessi collection or something. (DWR would never do it.) But I'm getting tired of clothes!