Friday, September 13, 2013

Target teams with football players on Pro Merch line...

Five of your favorite football players have teamed up with Target on a new collection of fan apparel. Aaron Rodgers (Green Bay Packers), Devin Hester (Chicago Bears), Arian Foster (Houston Texans), Marshawn Lynch (Seattle Seahawks) and Patrick Willis (San Francisco 49ers) have partnered with Target’s Fan Central team to create custom t-shirts designed “by the player, for the fan,” to be sold in select Target stores and available on Target.com/promerch. The exclusive collection, featuring both men’s and women’s styles, marks the first time a mass retailer has collaborated with pro football players in this fashion. For four months, the players worked with Target’s design team to bring their signature style to life.

The Pro Merch collection has already debuted in 267 Target stores and just hit Target.com in time for the kickoff of football season. And the best part? They’re all under $20 each. Shop the collection here, and check out A Bullseye View for details behind each player's design.