The other day at Target I saw something new in the egg aisle: Simply Balanced brand organic brown eggs in updated clear packaging. While at first glance this might seem a good idea - being able to actually "see" the eggs through the carton to be able to tell if any are broken or not - this packaging is actually problematic for a couple of reasons.
First off, using plastic is a lot more environmentally un-friendly than traditional paperboard egg cartons. And secondly: I looked all over this carton for a "freshness date", and could not find one. I thought perhaps I'd picked up one that wasn't stamped, so I inspected two other cartons and still couldn't find a date. The only place I didn't look was inside the carton... but if you have a clear case, then doesn't hiding the sell-by date inside defeat the purpose of being able to see the contents without having to open the package?
2 comments:
I thought I read on a shelf talker, that this was only temporary. Warehouse problem or something. Saw the sign a few weeks back.
Thanks, Tina. So you mean that the cartons "without dates" are only temporary? And that they'll be adding them eventually? That's good, but in the meantime, I wouldn't advise buying eggs with no dates on them.
And my store didn't have any signage in the egg section; glad that yours did.
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