Friday, August 2, 2013

Target stores, then and now...

Target’s store design - bright lights, wide aisles, and strong branded signage - is inherited from the retailer’s rich heritage. Dayton’s Department Store - Target’s predecessor - had the uncanny ability to understand its guests, anticipate their needs and deliver exceptional in-store experiences. That savviness included everything from presenting product in beautiful ways to incorporating research into store layout and lighting.

Products and price may have changed over the years, but Target’s thoughtful presentation and commitment to a premium shopping experience has remained the same. For example: back in 1975, Target introduced the “racetrack” store layout to ensure a consistent experience from store to store, no matter the location. One main aisle circles the store, with additional aisles running through the center and the perimeters, allowing for more space to display product. This racetrack model prevails today. Target also debuted the first planogram, a “map” that helps store teams present clean, uncluttered merchandise displays. 

For more vintage photographs and details of Target stores "then versus now", check out this article on A Bullseye View.

4 comments:

C.E. Wolfe said...

I don't know about the models being consistent between stores... there are two Target stores in my area and I visit both. They've both recently changed their store layout entirely. I used to know them like the back of my hand, and now I am lost in both. They are completely dissimilar to each other in layout.

Critifur said...

Thanks, this a fun look back.

Target Addict said...

Interesting, C.E.; for the most part, my N. California stores are all similar.

Marie @ Lemondrop Vintage said...

How cool! I love the shopper shot in the first pic!