New at Target: Boots No7 Lift & Luminate Serum

Popular British beauty brand Boots is launching a new product called Boots No7 Lift & Luminate Day and Night Serum.  According to their press release, this new anti-aging serum debuts following “the largest scientific study the company has ever conducted (six years, 1,000 women, 20 clinical trials).” Boots No7 claims that the serum - targeted at mature women 45 and older - is clinically proven to reduce the appearance of lines and wrinkles, visibly lift and even skin tone in just a few weeks.

This two vial set - which is hypo-allergenic and kind to even the most sensitive skin - targets the signs of visible aging both day and night. The Day Serum utilizes a skin brightening complex designed to help diminish the appearance of age spots, along with a firming complex to provide smoother and firmer looking skin. And the Night Serum contains PHA to exfoliate the skin's surface to revitalize and even skin tone.

The serum starts working on day one to soften and smooth skin. In trials, most consumers said they saw a significant improvement in the 3 key signs of aging in 4 weeks. Already available for $24.99 on Target.com, Boots No7 Lift & Luminate Day and Night Serum will launch in stores on Sept. 1.