Monday, June 25, 2012

Forbes' interview with Target's new CMO

Forbes published an interview today with Target's new CMO, Jeff Jones.  During the interview, a walk through the summer seasonal area of the chains busy Brooklyn store turned up one of the things Jones calls ”quintessential Target”: a special s’mores endcap display complete with marshmallows, graham crackers, chocolate bars and roasting skewers. The point, he said, is to anticipate consumers’ needs and offer up packages of products that meet those specific life occasions.

Jones also revealed that during his regime “Expect More, Pay Less” will remain Target’s mantra, he says, because the retailer recognizes the continued financial pressures consumers face. “What makes us uniquely Target is that we deliver both,” he says.

No comments: