Tuesday, July 26, 2011
New at Target: Vintage Varsity
Target has partnered with the Hamilton Wood Type and Printing Museum in Two Rivers, Wisconsin to create unique graphics for a variety of apparel items on Target's "Vintage Varsity" collection for Fall 2011.
Target's designers worked side by side with the museum's staff to create more than 100 different hand-pressed prints. The designers then toyed with color and scale to translate the vintage wood type images into a retro-inspired collection of t-shirts, hoodies, leggings, and sweatpants and sweatshirts, for men, women and children.
For more information, check out the Vintage Varsity section on the Target Style Facebook page. While there, you can watch videos inspired by the collection, and enter to win a a one-of-a-kind Hamilton Wood Type and Printing Museum collection tee.