Friday, April 22, 2011
Walmart "spies" on Target
When a large retailer like Walmart wants to check out the competition, the job of spy usually falls to someone several rungs below company CEO. But when Walmart CEO Mike Duke wants to know what the competition is up to, he simply drives to his neighborhood Target, the Baltimore Sun reports.
Just two years ago, Minneapolis-based Target opened a store in Rogers, Arkansas: a scant five miles from Walmart’s headquarters in Bentonville. That makes it easy for Walmart executives to keep tabs on their top competitor.
The Target store is run by manager Chuck Simmons, who has caught Duke “spying” in his store more than once. But while Walmart and Target are fierce competitors, Simmons and Duke are cordial. Simmons said he and Duke have walked the Target store together and says Duke is a “fantastic guy.”