Monday, April 18, 2011
Target & Levi's partner to offer dENiZEN
Levi Strauss & Co. has announced the expansion of its global dENiZEN™ from Levi's® brand. Launched initially in Asia in 2010, dENiZEN jeanswear will be sold by retailers in the U.S. and Mexico starting this summer. Currently, dENiZEN is only sold in China, India, Korea, Pakistan and Singapore.
In the U.S., Target and Levi Strauss & Co. have partnered to offer dENiZEN exclusively at Target and Target.com beginning in July 2011. The dENiZEN line offers jeanswear and other fashion essentials that are modern, stylish and well-made at an affordable price.
And the meaning behind the curious name? According to the Levi's website, dENiZEN™ means to “inhabitant”: living in a place, living on earth, or just being.