According to the Wall St. Journal, Target is transforming a corner of a hundred of its discount department stores into mini-groceries stores that carry a narrow selection of products from 90% of the food categories found in a larger grocery store. It may eventually add mini-groceries to most of its 1,300 outlets as the key to its strategy to reverse declining sales.
The retailer seems to be moving closer to the Wal-Mart mold of selling more food and emphasizing low prices. It also is revamping its adverting to focus on bargains. [Side bar: have you noticed those TV ads, dear readers? I have, and despite the following comment from Target, I have mistaken those commercials for Wal-Mart ads more than once]. However, CEO Gregg Steinhafel says he has no wish to try to be like Wal-Mart, which he characterizes as "a grocer that happens to also sell general merchandise."