Wednesday, November 1, 2017

Target's looming clearance racks...

Back in August, I posted details from Target about their new brand A New Day, including the fact that the line would feature fresh pieces every month instead of quarterly, following the 'fast fashion' trend of competitors like J Crew and Zara. The problem is, I don't think the stuff is selling. Here's a shot from one of my local stores, in which I tried to capture all five clearance racks in the women's department. And there's actually a sixth clearance rack off to the side that's not pictured here. 

A good portion of the stuff on clearance was from A New Day, and I saw a lot of Who What Wear, too. WWW follows the same model as AND - by introducing new styles monthly - so if the stuff doesn't sell quickly, it needs to go on sale to make room for the new stuff constantly coming in. And from what I can tell, people just aren't buying it. I know I'm not shopping the women's department as often as I used to; the last thing I bought was this little black dress, and prior to that, I got a Merona sweater way back at the end of July. Between AND's cheap fabrics, WWW's crazy styles, and the abundance of velvet, I just haven't found anything at Target I like. How about you, readers? Are you liking Target's new looks, or are you passing on them like I am?

5 comments:

NSHD said...

Funny that you ask. I went into my local and noticed so much "clearance" racks that after a while, the sale racks looked like they were bleeding into the "regular" racks -- such a mess! You're right, too much product in too little time. The Who What Wear line has become such crap -- see through poly dresses with skimpy clinging slips to wear underneath; the sweaters pill too much after one wear and what is with the crazy gaucho pants? AND has won me over more and more, I like the colors (more muted and neutral than Merona in my opinion) but I still can't get over the arm cut -- it's so tight compared to Merona or Mossimo. Perhaps Target is hoping for a big holiday push but as your previous post says, all that velvet gives me bad 90's nostalgia!

J said...

With no regular sales to clear most of the inventory, most of it is hitting the clearance racks in my area too.

Michelle | Remy and Me. said...

I really love Joy Lab - the new athleisure line. It's a very small collection but the pieces are very wearable. I just bought my teen a track jacket in a rusty-orange color.

I do love WWW but I work from home ... the line is very creative and very Project Runway-esque.

Knox Rose always seems like one big blur of pattern and texture (and I am a fan of boho) that's so tiring to sort through. It needs to be more limited and organized do you can see what's what.

The fast fashion they are trying to accomplish reminds me a lot of F21 - cheap and super trendy. I have three girls (10, tween and teen) so they love it but us women is where the buying power is.

Hopefully they'll see it's not working and slowly go back to past models.

Love your blog! My 70yo mom and I both subscribe!

Ericka Aspiegirl said...

yeah thats not good, is it. they kinda screwed themselves here ...
i bought a maroon lacey dress there not that long ago... but for womens clothes that was a rarity. i dont buy clothes for me there very much at all either way. the last 2 pairs of jeans i bought there were the right size, but they will NOT stay up. bought a pair at JCPenny recently, they dont fall down! i dont know what the difference is, but its very annoying to have to pull your pants up 80million times a day...

Unknown said...

They need to stop making all this junk that customers don't want and aren't buying. After the clearance rack where does it go? Goodwill and then landfills?