"Target CEO Brian Cornell’s quest to understand shoppers takes him inside customers’ homes, looking in their cupboards and closets," Minneapolis/St. Paul Business Journal's Nick Halter writes.
Cornell is headed out to Chicago this week for pre-arranged house calls, which he considers important research into what Target can do better. He travels with Target execs and researchers, and the team has already gone door-to-door in Boston, San Francisco, LA, and Dallas.
It sounds like he goes undercover when he visits Target shoppers too. "No one knows I am the CEO of Target when I do that," Cornell told reporters. "Our overall focus — on being closer to the guest, closer to the consumer, being externally focused — means you have to get out there and listen," he said. "I spend a lot of time in houses and in stores, just listening to our front-line organization and the guest."
No comments:
Post a Comment