Thursday, January 7, 2016

Target Announces Collab With SoulCycle

Several of you have written in to ask when Target will announce their next designer collaboration. Well Target did announce something today... but IMHO it's a big fat 'yawn'.

According to Racked, the indoor cycling chain is spinning off its clothing line into a capsule collection at Target, including $29 T-shirts and $49 hoodies with prominent Target and SoulCycle logos. By comparison, SoulCycle's official clothing line includes $64 tees, $128 sweatpants, and $158 sweatshirts.

Not only will SoulCycle's merchandise land in Target's aisles, but the two brands are also partnering up for a nationwide tour of free SoulCycle classes. A Bullseye View reports that Target and SoulCycle will launch a 10-city tour featuring special three-day weekend events—with complimentary classes taught by certified SoulCycle instructors—in the following markets:

Jan. 22–24: Washington D.C., Houston, Seattle
Jan. 29–31: Atlanta, Nashville, Denver
Feb. 5–7: Miami and Chicago
Feb. 12–14: Minneapolis and Los Angeles

Events are open to the public for six classes a day, but with the limited number of bikes, space is expected to fill up quickly. Visit or to learn more and find out when registration is scheduled to open for each city’s event.

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