Monday, April 13, 2015

New at Target: Fashion Union

At Target this past weekend I noticed a new line called Fashion Union. I will be honest: I was not impressed. As shown here, this line consists of flashy prints and neon colors, and seemed aimed at Junior sizes. Online at, the clothes are made to look WAY better than they do in real life, as I found the materials and fabrication to look and feel cheap. Ironically, the prices for this line run $5-10 higher than similar offerings from Mossimo and Xhilaration.

So if you're looking for something uber-trendy to only last one season, check out Fashion Union. Otherwise, this is one collection to pass on, especially in light of the fact that the Lilly Pulitzer for Target collection debuts this weekend.


4DsfromLHP said...

As someone with a huge interest in the Lilly for Target line, can you tell me how early we can shop online on the 19th? I've never participated online in any of the popular collections and don't want to miss out on some of the online only items! Thanks.

Target Addict said...

Hi 4DsfromLHP! Well, it's always hard to tell with Usually the rule is midnight Pacific time (so that the East Coast won't get a jump on sales) BUT sometimes it varies. I would start checking around 11pm in whatever timezone you're in, just to be safe, and expect sales to start around midnight. Good luck, and happy shopping!

4DsfromLHP said...

Thank you so much. (I'm in Florida.)