"The test is designed to showcase Target's home product in a lifestyle setting to allow our guests to image how the products might look in their own homes," said company spokeswoman Amy Goetz.
One example (pictured here) has a rug that looks like wood and wooden tables and benches filled with holiday decor. In a normal Target store, all those items - the rug, lamps, tables, etc. - would be available for sale in different aisles.
This "vignette" tactic seems to be following a similar trend Target is trying in its clothing department by using mannequins to showcase complete outfits. Overall it seems like Target is trying to look more "department store" than "big box retailer".
6 comments:
it's a decent idea, but I cant help but think they will alway be a mess. customers can't pull a shirt off a mannequin, but the vignettes will look messy in no time.
I have been to this Target and this display always looks incredible! It is a great touch and really showcases the holiday line. I even geekily bragged about it and showed my boyfriend! He wasn't as impressed as I was, but definitely thought it looked nice!
I look forward to this concept.
It seems more inviting and better
visual interest. We shall see!
I hope they do it to all the stores, it would make it even more fun to be in Target!!!
My Target always looks like a pack of wild dogs ran through it. (I live in the Bronx) I don't think this will fly there...
This is sort of borrowed from JC Penney in recent years, at least some of the ones in SC and GA. I like it! I also wish that they would also do more product pictures with the merchandise modeled or put in a place where you can upload your own pictures like at West Elm.
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