New at Target: Joules Wellies

While perusing Target.com today, I came across a new offering by the Bullseye: "wellies" (or rain boots) by the British brand Joules. They are dubbed "Britain's finest rain boots", and come in the the fun prints shown here as well as Army Green, Bright Pink, Navy and basic Black. Retailing for $69.99, these are the same styles (at the same price) offered by Joules directly, and Target is only selling them via their web site (and not in stores).