Target's next designer collab: Prabal Gurung

I missed reporting this news this yesterday because while there was a flurry of stories about Target collaborating with Prabal Gurung, I thought they were referring to the Target + Neiman Marcus holiday collection (which Gurung is also a part of). But Target has announced that their newest limited-edition designer collaboration will be Prabal Gurung for Target, to include ready-to-wear as well as accessories.  The collection will debut on Feb. 10th, and shown here is a sneak peek of one of the outfits (via A Bullseye View).

We can expect the collection, which will include dresses and separates in Gurung's signature bold floral patterns, to feature about 80 items, starting at $12.99 and topping out at $199.99 (for a leather jacket).  Standout pieces, according to Target, will include refined dresses, mixed-media skirts, edgy blazers and striking shoes featuring hot hues and sleek, feminine styles. Gurung also did a small collection with J. Crew last year.

Gurung, who grew up in Kathmandu, Nepal, began his design career in India and then moved to New York to complete his studies at Parsons the New School for Design. Prior to launching his own collection in 2009, he worked for both Cynthia Rowley and Bill Blass. His clothes have been worn by Michelle Obama, Kate Middleton and Sarah Jessica Parker.

Now faithful readers might recall that over 2 years ago I reported the rumors that Gurung might be designing a capsule collection for Target.  Not sure why the collab took so long to come to fruition, but I guess better late than never!