Tuesday, July 10, 2012

Target + Neiman Marcus = Crazy Holiday Collab

Target announced today that it's teaming up with uber-high end retailer Neiman Marcus for a limited-edition holiday collection of gifts featuring 24 of America’s most preeminent designers.  They state that "the two retail industry visionaries" have "partnered with the CFDA to enlist designer friends to create a collection of more than 50 eclectic gifting products—from apparel and home d├ęcor to pet products, sporting goods and more."

“The holidays are a magical time of year and we know that guests count on Target and Neiman Marcus for standout gifts to make the season memorable,” said Kathee Tesija, executive vice president of Merchandising at Target. “By combining our two brands and tapping into some of the most talented designers across the United States, we’ve created a remarkable collection of must-have products that we’re confident will land on wish lists this holiday season.”

Ranging in price from $7.99 to $499.99 - with most items less than $60 - the collection boasts an impressive designer list including Alice + Olivia, Altuzarra, Band of Outsiders, Brian Atwood, Carolina Herrera, Derek Lam, Diane von Furstenberg, Eddie Borgo, Jason Wu, Judith Leiber, Lela Rose, Marchesa, Marc Jacobs, Oscar de la Renta, Philip Crangi, Prabal Gurung, Proenza Schouler, Rag & Bone, Robert Rodriguez, Rodarte, Skaist-Taylor, Thom Browne, Tory Burch and Tracy Reese.

While I love the spirit of the idea, I'm just not sure how this will work.  It sounds like ALL the items, regardless of price, will be available at both Target and N-M.  Which is great and all, but given some of the prominent designers featured (like Marc Jacobs and DVF) I can see this causing another Jason Wu wipeout.  And ironically, Wu is included in the designer roster above.

This one-of-a-kind collection hits all Target and Neiman Marcus stores (as well as both retailer's websites) on Dec. 1st, with Target promising more specific details on Oct. 16th.

3 comments:

The Frugal Stylist said...

Pet products? DVF pet products? Very interested in how this colab is going to play out...

Elizabeth said...

Sounds fun! I just hope they have enough stock, and it doesn't create the ebay situation!

Lisa said...

Interesting since Target seemed so anti Christmas last year, the displays were really lacking and dismal...