Tuesday, November 15, 2011
Coming soon to Target: PixiGlow
Petra Stand's Pixi beauty line (available at Target) is spawning a new collection inspired by none other than Peter Pan's fairy friend, Tinker Bell. In collaboration with Disney, Petra has created PixiGlow, which will debut soon at Target.
“Disney approached us saying we were all about a touch of magic and they have the most famous fairy in the world and let’s figure out a way to work together,” Strand told WWD of the collaboration, which will launch exclusively at Target, Boots, and Pixi's U.K. flagship store in Spring of 2012.
True to its name and muse, the whimsical line will pack plenty of sparkle via products like Fairy Dust (shown here) - a shimmering powder encased in a pale green wand decorated with roses.
Priced from $14 to $34, the line also includes a Magic Tink Tint gel lip crayon, the Straight on Til Morning Liner, the Fairytale Face Palette, and Chasing Shadows Crayons for eyes.