Monday, January 3, 2011

New at Target: Splendid Littles


What is it with Target and all the designer baby collabs? First there was DwellStudio for Target, introduced back in 2008. Then last year brought us The Little Seed and Petit Trésor. And now, Target is introducing Splendid Littles to the mix. From the L.A. boutique brand Splendid - known for their ultra-soft t-shirts - comes infant and toddler wear spun from the softest yarns. Available for a limited time only, you can check out the entire collection here.

4 comments:

hush said...

Meh - I'm underwhelmed. This collection is not really distinguishable from Circo, etc. Nothing beats DwellStudio though!

Target-Addict said...

I'd have to see the line in person to really weigh in. Splendid makes the softest knits around, so I assume these clothes would be really comfy for babies and toddlers. On the flipside: you have to wash babywear a LOT, so I'm wondering whether the soft knits will stand up to constant wear & wash - ?

Elizabeth said...

I really wish that Target had all these designer lines when my daughters were little. I think they keep introducing them because they do very well. I wanted to show my daughter the dwell stuff, because it was so darn cute, and it sold out before I could show her!

The Budget Babe said...

Cute! I'd love to see Splendid for women at Target, too.