Wednesday, August 11, 2010

New John Derian for Target Collection


Remember what a stir the John Derian for Target collection caused when it hit stores two years ago? Well, you're about to feel the rush again, because a new John Derian collection will debut at Target on Sept. 5th.

Available only for a limited time, the latest John Derian for Target collection follows the success his first two Target collaborations with a wider range of merchandise. "John has created a collection of beautifully designed products at prices our guests will love," said Stacia Andersen, Target's senior vice president of merchandising. "We are excited to bring him and his unique style back to Target."

The focus of the collection blends Derian's love of nature and appreciation of classic, vintage style with well-designed, purposeful products. The assortment features nearly 100 products all priced under $25. Home d├ęcor items include decorative trays, wall art and coasters, as well as stationery items such as mini journal sets and paper organizers. The collection also features fabric-covered storage bins, and tabletop items including ceramic mugs and melamine dinnerware.

"I am so excited to once again partner with Target and introduce a charming new collection," Derian said. "I've worked hard to translate my unique vision into a larger assortment of products that are beautiful, affordable and truly feel one-of-a-kind."

Shown above are floral and apple motif salad plates from the collection, at just $2.49 each.

1 comment:

Elizabeth said...

This is exciting!!