Monday, August 16, 2010

Fashion Gone Too Far: Infant Skinny Jeans

Ok, now I've seen everything! Via Stylist and the Wall St. Journal, I've discovered that a growing fashion trend for infants and toddlers is SKINNY JEANS. Really?? I was dubious, but apparantly Gap told the WSJ that "skinny jean styles" account for 40 percent of their infant and toddler girls denim offerings. Besides Gap and Old Navy, the tight-fitting jeans are also being sold in kiddie sizes at Levi's, J.Crew, and even Target.

"People love trend take-downs," Marc Breitbard, executive vice-president of GapKids and babyGap explained to the WSJ. "Fashion-right clothes are really adorable the smaller they get."

Although not necessarily comfortable. Gap's jeans for infants and toddlers reportedly feature a roomier "top block" to accommodate bulky diapers, and care is taken to ensure that kids can move in the constricting pants. "We sent our teams out to playgrounds, not in a stalking way, but just to kind of watch the consumer," Michelle DeMartini, an Old Navy senior vice-president, told the paper, explaining that "Adults might want to forgo comfort for fashion, but children will not."

All I have to say is that if you're planning to jump on this crazy trend, at least do yourself a favor and don't spend a lot of money on it. In other words: skip the $30 GapKids version and go for the $9 OshKosh ones (shown here) at Target instead.

No comments: