Monday, May 17, 2010

Liberty of London to make more Menswear

Hot on the heels of their successful capsule collection for Target, Liberty of London has inked a deal with the Italian Slowear Group to launch a line of contemporary menswear.

The collection - including shirts, trousers, outerwear, and knitwear - will first debut in June at men's fashion week in Milan, and then be available at retail in the United States, United Kingdom, Italy, and Asia for Spring 2011.

It's all part of the move to get the dusty but beloved company's image into the future. After the smash hit Liberty had with its menswear items selling out at Target, the British brand knows there is an appetite for cool, floral prints in contemporary men's fashion circles.

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