Tuesday, June 2, 2009
Dror Benshetrit launches new line for Target
Target is introducing a new line from designer Dror Benshetrit. The Dror for Target line, only available at Target stores and Target.com for a limited time, includes bedding, decorative accessories and stationery. The collection ranges in price from just 99-cents for a mini-composition book to $89.99 for a nesting bookshelf. Other items include comforters, lamps and wall decals.
Now to be perfectly honest, I had never heard of Dror, so I did some digging and here’s what I found…
1) The line will launch on June 14th (both in stores and online at Target.com) with more pieces continually being introduced until mid-July.
2) According to Target’s look-book: “Internationally renowned designer Dror Benshetrit creates versatile objects that allow you to live large, even in the tiniest of spaces. His simple, modern products require little or no tools for easy assembly. And best of all, Dror's collection is offered at an ingeniously minimalist price tag”.
3) Here’s an actual YouTube video with Dror talking about his new line.
I’m crushing on these “flip flop pillows” (shown) with separate designs on each side. And at just $19.99 each, it’s like getting two pillows in one for less than 20-bucks!