My Review of Eddie Borgo for Target...

A couple of months ago I told you about Eddie Borgo for Target - a collection of bags, charms and jewelry you can mix and match up as you wish. Well the collection has now hit Target stores - look for the special display (shown here) in the accessories department - and is also available online.

As I speculated several weeks ago, the price points for this line ($7.99 - $49.99) seemed too high, which indeed is the case upon viewing the quality of merchandise. Up close and personal, this stuff just looks cheap, especially the bags which are made of screen-printed vinyl. The jewelry and charm designs are nothing special, and I'm afraid the way Target is merchandising this collab (on a flimsy endcap) isn't going to do it any favors. This is one designer collab I'll definitely pass on.

And buyers beware: I noticed clearly printed on the endcap that this collab has the same "14-day return window" policy as the Lilly Pulitzer for Target collection.  I wonder if this is going to be the "new norm" for Target collabs moving forward - ?

Target's Black Friday in July Extended...

It looks like Target's "Black Friday in July" (which I told you about  last Thursday) has been extended thru tomorrow (Monday). For the final two days, Target is having a BOGO on clothes, shoes, accessories, fragrances and hair care. Plus, you can get an extra 10% off by using the promo code "JULY" at checkout.

New at Target: Surprize by Stride Rite

This month Target is launching Surprize by Stride Rite, an exclusive line of tyke-sized shoes designed in partnership with Stride Rite, a leader in quality children’s footwear for the past 90 years.

“We are very excited to partner with Target,” says Kelly Geer, Stride Rite’s vice president of Marketing. “Our design team loved the opportunity to bring together Stride Rite’s promise of quality, cuteness and comfort with the Target commitment to style and accessibility. I know we’ve got an entire collection that both kids and parents will love.”

Surprize by Stride Rite’s exclusive collection for Target offers an array of sneakers, boots, Mary-Janes and more for infants and toddlers, sizes 2 US to 12 US. Over 20 different colorful styles feature memory foam lining to cushion the foot and offer comfort at every angle. And with easy-on, easy-off features like Velcro straps and zippers, this footwear collection is a bonus for parents trying to get their kids out the door, or toddlers learning to get ready for the day all by themselves.

Target's Black Friday in July...

Sorry to be alerting you so late to this, readers, but I've been having some home construction projects going on this week (plus a sick cat, plus a broken down car... when it rains, it pours!) which has prevented me from blogging on a regular basis. But I wanted to let you know that Target is running it's annual "Black Friday in July" promotion NOW on Target.com. It actually started yesterday, but there are still deals to be had through today on a variety of electronics, toys, home appliances and much more.

Coming Soon to Target: Stella Valle Jewelry

After earning degrees from West Point, military trained-turned-jewelry designer sisters Ashley Jung and Paige Dellavalle saluted goodbye to their lock-step career paths and turned to something a bit more sparkly. The result was the duo’s modern yet classic Stella Valle jewelry line.

Combining their military discipline, business degrees and eyes for style, the sisters took a leap of faith (and fortitude) to develop a custom jewelry line that melds military might with a feminine touch—and delivers messages of empowerment to wearers. They quickly gained the backing of moguls Lori Greiner and Mark Cuban after striking a deal on ABC’s Shark Tank. Today they’re about to reach yet another major milestone: launching an exclusive jewelry line for Target. The exclusive Target designs will offer Stella Valle’s signature style in a mix of bangles, rings and more, for a fraction of the price found on the sisters' line seen at boutiques and retailers like Bloomingdales.

With four messages driving the Target collection —“Raise the Bar,” “Move the Chains,” “Shock Everyone” and “Be a Star”—the pieces feature stars, bars, chains and crystals that create a strong, feminine look.

“There is a lot of inspirational jewelry out there that incorporates love and faith and horoscopes, but we didn’t see jewelry that empowers women,” explains Paige on how they developed the esthetic of Stella Valle. “We hope that we can inspire women that despite your background, you can be anything you want to be.”

Head on over to A Bullseye View to see preview pics of the collection. The Stella Valle for Target line will be available starting Aug. 4th - only online, not in stores - and will retail from $17.99 - $39.99.

Sale Alert: La Roche-Posay

Target is having a BOGO deal this week on the pricey (but excellent) skincare line La Roche-Posay. Buy one La Roche-Posay product, and get the second for 50% off. A quick check online shows that almost all of the La Roche-Posay products that Target carries are part of this promotion. This is a great sale as this brand isn't cheap. Shown here is the sunscreen I use (La Roche-Posay Anthelios 45 Body Shaka Ultra Fluid Sunscreen) which normally retails for $36.99.

Wednesday's Rave: Merona Eyelet Shorts

I am normally not a shorts person - even in the dog days of Summer - as I just don't like the way I look in them. I find that most short options these days are either far too short (meaning a 3" inseam or under) or too long (because the bermuda cut does me no favors, hitting my short frame at the knee). That's why I was thrilled to find these eyelet shorts from Merona (at Target) in this fun color called "Mint Everest". The inseam is about 5", and the slim fit actually flatters my figure. Unfortunately, I can't seem to find these online anymore, but if you search the clearance racks perhaps you'll get lucky like I did and find a pair marked down to just $5.98!