Friday, July 14, 2017

Target adds gender neutral kids' line...

InStyle reports that Target is partnering with global kids brand Toca Boca on a playful line of clothes and accessories for the back-to-school season. Toca Boca is known for its digital toys and designed the collection with diversity and inclusivity in mind.

“Everything we make at Toca Boca is designed for all kids; it's our mission to make sure no kid ever feels excluded by Toca Boca,"
Head of Consumer Products for Toca Boca Mathilda Engman said in a press release. "True to those values the collection was designed with inclusivity in mind, and we are so excited to see it will be merchandised together as a collection sitting between the boys and girls aisle of many Target stores."

The collection will also include boys and girls items. Toca Boca hits Target stores and July 17 and comes in sizes 4 to 16. But if you can't wait a week until it comes out, scroll through the entire collection via the InStyle slideshow.

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