Monday, July 10, 2017

Sonia Kashuk ends partnership with Target...

I haven't blogged about Sonia Kashuk products for a while (since February) because it seems like they haven't introduced anything new or exciting lately. And now, I've figured out why: according to MusingsOfAMuse, she's ended her association with Target. Muse points out that Sonia Kashuk’s social media accounts have been mysteriously closing down (which I noticed as well) and she reports that a few people mentioned that she made an announcement on Facebook about it.

After some digging, I found another site that reported in December that Sonia actually sold her brand back in September 2015 to Target, and has only been hanging on as creative director.  And according to Sonia's Instagram account, this past Spring was her last collection for Target before stepping down permanently.

So what does this mean for the brand's future? MusingsOfAMuse predicts that Target will keep Sonia's brushes and makeup bags, but may phase out the makeup to make room for newer brands. But I don't think this is happening in the immediate future, as a quick check of shows over 200 Sonia Kashuk products in stock, and only 2 of them are on clearance.

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