- Target is looking to grab the customers who have been left stranded from other retailers’ woes, With Sears, Ann Taylor, Lane Bryant, Rue21, Michael Kors, and J. Crew all struggling and closing tons of stores, women have fewer options for affordable business casual and casual clothing. To that end, Target is looking to fill that void with its new line A New Day.
- Although Merona is indeed being canceled, its t-shirts and other basics will continue under the new brand, A New Day.
- Lululemon's struggles (and high prices) open up an opportunity in athleisure, which Target seems to be pursuing with its new athletic line Joy Lab.
- Both A New Day and JoyLab will carry plus sizing.
Target's new womenswear brand A New Day launches on August 27th, and JoyLab launches on Oct. 1st.