Thursday, July 20, 2017

More details emerge on two of Target's new brands...

NBC News posted an in-depth article this week about some of the changes we can expect with Target's launch of new in-house brands (and the phasing out of longtime faves like Merona). Here's some highlights:

  • Target is looking to grab the customers who have been left stranded from other retailers’ woes, With Sears, Ann Taylor, Lane Bryant, Rue21, Michael Kors, and J. Crew all struggling and closing tons of stores, women have fewer options for affordable business casual and casual clothing. To that end, Target is looking to fill that void with its new line A New Day.
  • Although Merona is indeed being canceled, its t-shirts and other basics will continue under the new brand, A New Day.
  • Lululemon's struggles (and high prices) open up an opportunity in athleisure, which Target seems to be pursuing with its new athletic line Joy Lab.
  • Both A New Day and JoyLab will carry plus sizing.
Target's new womenswear brand A New Day launches on August 27th, and JoyLab launches on Oct. 1st.


floating thru fields said...

woah merona's being cancelled?
that suprises me but it looks like cute stuff in the picture :)

I love your blog thanks for the insight

Elizabeth said...

I'm wondering how Lululemon is doing badly? They just opened a huge new location on fourth street in Berkeley and the one in Walnut Creek is enormous too. I however LOVE buying my workout clothes at Target! Target always gets better and better.