CNN reports that The Honest Company is being sued yet again over false advertising, this time for its baby formula (sold on their own website as well as on Target.com).
The Organic Consumers Association (OCA) has filed a lawsuit in California claiming the company falsely labels its Premium Infant Formula as "organic." The lawsuit alleges the product contains 11 synthetic ingredients that are not allowed by federal law in organic products, including sodium selenite and taurine. The OCA also claims that some of the ingredients haves not been "assessed as safe for human foods -- much less for infant formulas."
On its website, The Honest Company says the infant formula is "meticulously blended using non-GMO (genetically engineered), naturally-derived, organic and other high-quality ingredients, sourced from trusted organic farms to help ensure pure, safe, and quality goodness."
The company told CNNMoney on Wednesday that its formula is cleared by the Food and Drug Administration and meets all safety and nutritional standards. "It is also certified USDA Organic by an independent third party, in strict accordance with the National Organic Program. We are confident this lawsuit will be dismissed," a spokesperson said via email.
The OCA is seeking a jury trial. Last year, The Honest Company was sued for alleged false labeling over the use of "natural" on some products, including its sunscreen. And just last month I reported about the false advertising on their laundry detergent.