New at Target: W3LL PEOPLE Cosmetics

Target is pairing up with W3LL PEOPLE to offer 78 all-natural beauty items, from lip gloss to foundation to brushes. The Austin, Texas-based company is co-owned by three experts with an array of specialties: makeup developer Shirley Pinkson, cosmetic dermatologist Reneé Snyder M.D. and conscious commerce marketing expert James Walker.

“Our brand combines superior artistry, state-of-the-art science and social responsibility into one chic, yet conscious, package,” the W3LL PEOPLE team tells A Bullseye  View. “W3LL PEOPLE happily takes on the challenge of proving that beauty and wellness are not mutually exclusive concepts. And as far as we’re concerned, there is no cooler retail partner to effectively reach women across the U.S. with our message and mission than Target.”

In particular, W3LL PEOPLE call their Expressionist Mascara (shown here) a "game changer", taking more than five years to reach the perfect formula. W3LL PEOPLE products are now available on Target.com.