Tuesday, March 25, 2014

Ten years of "Simply Shabby Chic"...

It's hard to believe it's been ten years since designer Rachel Ashwell - of Shabby Chic Couture fame - translated her eclectic style into a budget line for Target. Rachel took her love of whitewashed furniture, feminine florals and vintage details and turned Simply Shabby Chic into Target's go-to home collection for those seeking classic palettes of soft colors and clean whites - perfect for inspiring cozy, relaxed settings.

To celebrate 10 years of collaboration, Target and Rachel have teamed up for a special anniversary decor collection, in stores now. You can also read a Q&A with the designer herself over at A Bullseye View. 

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