Saturday, January 11, 2014

Coming Soon To Target: "New" Women's Plus

Earlier this week The Huffington Post reported the brouhaha that Target created when they advertised plus-size clothing on a pregnant model on their website.

First spotted by the eagle eyes over at Jezebel, Target's Merona Women's Plus-Size Short-Sleeve V-Neck Maxi Dress in Black/Cream was placed on what appeared to be a maternity model in product shots on The photos have since been removed, leaving the dress description with no accompanying images for the time being. But Jezebel snagged a screenshot, which you can view here. Target has since responded that the image was an error due to "a garment at a photo shoot being mislabeled" and that they "apologize for any discomfort or offense this error might have caused."

In the wake of that snafu, I noticed a bunch of new signs (like one shown here) at my local Target store yesterday announcing "Women's Plus: Countdown to New. Women's Plus Collection Arriving Early February." Now I haven't been able to find any information about this "new" collection online, so I'm not sure whether Target is expanding it's Plus-sized offerings or simply hyping new Spring-offerings in Women's Plus. But hopefully Target has learned from the maternity-dress mislabeling and will clearly separate the Plus Size Department from Maternity, as I know the two sections have been overlapping in stores now for quite some time.

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