Monday, November 18, 2013

Coming to Target: Sonia Kashuk's "New & Improved" Tinted Moisturizer

Regular readers of this blog will recall that I'm a big fan of Sonia Kashuk's Radiant Tinted Moisturizer. So it's with mixed emotions that I report that the product is about to change. I hope it's for the better, but IMO, product upgrades like this don't always end up "better" than the original formulation.

The "new & improved" formula is supposed to include a "combination of vitamins C and E that delivers antioxidant protection and a more youthful look over time," and offer "long-wearing color that perfects and soften the skin." The new product is both paraben and fragrance-free (although I never detected a particular fragrance in the past). And the packaging is also changing to a "sleeker and super-portable tube" (shown on far left) with a clear window to now show the actual shade of the product, although the same quantity of product will be housed inside.

What's not changing is the infusion of SFP 15 (to protect against UVA and UVB rays) and the color range (which will still be offered in the same 5 shades of Fair, Linen, Beige, Tan and Honey). Look for Sonia's new Radiant Tinted Moisturizer to hit stores in December.


Amy said...

This makes a little nervous. I'm also a big fan of the tinted moisturizer. Maybe I will go stock up on the old formula!

Target Addict said...

Amy: I'm afraid that after inspecting the new bottles in store, they contain a serious design flaw :-(
Look for my post later today with more details.

CatherineK said...

Just opened my first tube of the new stuff. Its awful. The texture is different and the product was actually a bit separated. I am not a fan. Time to find something new. What a shame.