Associated Press, Target plans to push its food, laundry detergent and other household necessities in a national ad campaign that pokes fun at high-fashion advertising by featuring models interacting with everyday products (as shown in this screen grab from one of the TV commercials).
In one ad, a
model in a white dress and high heels struts by blueberry muffin and
cake mix boxes that explode in different colors. Then she crushes an egg
with her hand. "Dominate that PTA bake sale," a voiceover whispers. "The Everyday Collection. By Target." Another ad shows an $11.99 bottle of Tide laundry detergent and a model in a white dress dancing fancifully. "We all yearn for something," says a voiceover as bubbles float by the model. "And that something is the other sock."
campaign is part of a larger move by Target - better known for its
cheap-chic clothing and home goods - to focus more on its grocery-store
aisle. Walmart and other competitors also are expanding in that
direction, which is why Target is following their lead.
UPDATE: to preview two of the commercials, head to A Bullseye View to view "The Matador" and "Laundry".