Some people are addicted to love. Others are addicted to drugs. I'm addicted to Target. Seriously....
Tuesday, March 15, 2011
Coupons Catch On In Down Economy
Now that the economy is in a downturn and food prices have skyrocketed, coupons are more popular than ever. According to the Minneapolis Star Tribune, almost 94% of Americans redeem at least one coupon a year now, and 16% of coupons redeemed for groceries are printed at home via the internet. That’s up significantly from 2003, when only about 80% of shoppers clipped coupons, with just 1% of coupons redeemed off the internet.
People tend to think the average coupon user is low-income, but it’s typically a woman with kids in a household with an annual income of $50,000 to $75,000. And curiously enough, the five most popular types of coupons redeemed are (in order) breakfast foods, oral hygiene products, pet food, household cleaners and vitamins/supplements.
Some Americans are clipping so crazily that TV channel TLC has debuted a reality show called “Extreme Couponing.” In one recent episode, a hard-core couponer packed more than $5,000 worth of groceries into multiple carts, but after redeeming his coupons, he paid only $250.
Target offers a ton of coupons on their site, which you can print yourself and redeem in-store. And if you're a Target RedCard holder (as I am) you'll get "coupon books" sent to your home about 4-5 times a year. Target also offers "mobile coupons" for smartphone users, where you can get exclusive offers up to five times a month via text message on your web-enabled phone.
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2 comments:
I'd like to add that you can combine a Target store coupon with a manufacturer coupon. So, if Target has a store coupon for $1 off Huggies and you clipped a manufacturer coupon for Huggies, you can use both on the same item. There have been times I've walked out with free items as a result.
Thanks for the tip, Jacquelyn!
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