Friday, March 12, 2010
New at Target: Retro General Mills Cereal Boxes
General Mills is evoking childhood nostalgia by launching five of its best-selling cereals in retro boxes.
The cereals include Trix, Honey Nut Cheerios, Cheerios, Cinnamon Toast Crunch and Lucky Charms. The limited-edition versions will start appearing on shelves at Target stores this weekend as part of a month-long promotion.
General Mills is selling the cereals for a suggested retail price of $2.75 a box. They feature “fun, ‘retro’ package designs and premium offers from the 60s and 80s,” said David Oehler, from General Mills promotions department. A retro box of Lucky Charms (pictured at left) shows an older, more storybook-like version of Lucky the Leprechaun, the brand’s mascot (vs. the current box on the right).