Last week I blogged about wannabee imitators stealing Target’s thunder. Now I’ve found this New York Times article echoing the same theme. What I find interesting is that they cite two Target “repeats” I was not aware of: first, Gap is apparently introducing a clothing line by Patrick Robinson, who already did a capsule collection for the Go International line of designer wear at Target last summer. And it looks like Old Navy is now turning to the 1990s phenomenon Todd Oldham -- who designed a dorm-themed back-to-school collection for Target several years back -- to try to promote its hipper new image. So again, two competitors are copying Target, this time by hiring talent already tapped by Target several seasons ago.
Thursday, April 3, 2008
Cheap & Chic, Part Deux
Last week I blogged about wannabee imitators stealing Target’s thunder. Now I’ve found this New York Times article echoing the same theme. What I find interesting is that they cite two Target “repeats” I was not aware of: first, Gap is apparently introducing a clothing line by Patrick Robinson, who already did a capsule collection for the Go International line of designer wear at Target last summer. And it looks like Old Navy is now turning to the 1990s phenomenon Todd Oldham -- who designed a dorm-themed back-to-school collection for Target several years back -- to try to promote its hipper new image. So again, two competitors are copying Target, this time by hiring talent already tapped by Target several seasons ago.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment