New at Target: quip

Target continues to experiment with digital-first brands... first there was the popular men’s grooming brand Harry’s, which they started selling in the summer of 2016. Then they added  Casper mattresses and other bedding items to market in 2017. Now Target is bringing quip, the trendy (and affordable) electric toothbrush to the fold.

You may have noticed quip in your Facebook or Instagram feed, as they have a heavy social media presence. The brand, aimed at Millennials, is an oral care subscription service that offers thoughtfully designed products that are both affordable (starting at just $25 for an electric toothbrush) and effective. In fact, it was one of the first electric toothbrushes accepted by the American Dental Association. When you pick up a quip toothbrush starter kit in Target stores or on Target.com, you’ll be directed to getquip.com, where you’ll learn all about the health, cost and convenience benefits of a quip subscription. Once you sign up, quip will automatically send you a new brush head refill on a dentist-recommended 3-month schedule.

My college age son is hooked on quip, and I'm all for anything that encourages him to brush more. However, my dentist advises while quip better than a regular toothbrush, it's still no substitute for a Sonicare.... which ironically, are on sale at Target.com this week.