Saturday, April 1, 2017

Target REALLY wants you to buy the Victoria Beckham collection...

The press ramp up for the upcoming Victoria Beckham for Target collab is hitting high gear. Not only did InStyle Magazine do a special feature on the upcoming line in their April issue, but The Today Show also had an exclusive interview with Victoria along with a sneak preview of the line. Now in stores I've noticed these signs (shown) placed at the entrances (when you first walk in) reminding customers that this collab drops on April 9th. Might there be worry by The Bullseye that this won't be a sellout?

4 comments:

58 Cherries said...

I saw a commercial and thought the stuff looked boring. What do you think of the Knox Rose line? I love it. Grabbed a few tops today in the store.

Mary Hall, The Recessionista said...

It does seem a bit pushy--I haven't seen them do this before for collabs. AND they did a launch party in Los Angeles yesterday with celebs that had to cost a fortune. Details here http://therecessionista.com/victoria-beckham-target-launch-party/

Target Addict said...

58 Cherries: I DO like the Knox Rose line, although it's a little on the "boho" side for my personal tastes. It's a nice addition to Mossimo (which can be a bit too Junior-y) and Merona (which can tend to be too preppy at times).

NSHD said...

Unfortunately a lot of items are already listed on eBay at triple the price tag. I still think it's a wait and see approach. I'm sure the initial rush will be a madhouse on Sunday morning but I plan on waiting two weeks for the returns.