Sunday, March 5, 2017

New at Target: Suja Drinking Vinegar

Most folks have already hopped on the “sip-your-way-to-better-gut-health” trend by adding probiotic water, yogurt or kombucha to their daily diet. But the latest en-vogue trend—drinking vinegars—is just hitting the scene, and now Target is jumping on the bandwagon with the introduction of Suja Drinking Vinegars.

So why drink vinegar? Jeff Church, CEO & Co-Founder of Suja, explains: "Raw apple cider vinegar has actually been used for healing since about 400 B.C., but it’s really having a moment now—the latest trend is to drink it for a serious nutritional gut-health punch.”

And how does it taste? Well… like vinegar. [More on that in a sec]. But not to worry: Suja’s Organic Drinking Vinegars have all the benefits of vinegar, plus a good dose of probiotics and fruity flavor (thanks to cold-pressed juices). While you’d typically find these drinking vinegars at a co-op or health food store, Target’s the first mass retailer to bring the trend to the masses in a big way by carrying it in all their stores across the country.

Target is now carrying 4 flavors of Suja's low-sugar, low-calorie and probiotic-packed drinks, two of which are store exclusives. Here are the descriptions provided by A Bullseye View, plus my review of one of them:

Blueberry Lemon Drinking Vinegar (available only at Target) with hints of coconut nectar, a squeeze of citrus and a touch of cinnamon, is like blueberry cobbler in a bottle.

Grapefruit Jalapeno Drinking Vinegar (available only at Target) has a tangy citrus taste and bright color while ginger and jalapeño add a bold kick.

Strawberry Balsamic Drinking Vinegar combines apple cider vinegar and vegan probiotics with sweet strawberries, tangy balsamic and a squeeze of fresh lime to deliver the perfect balance of sweet and sour.

Peach Ginger Drinking Vinegar
combines apple cider vinegar with vegan probiotics for added gut health and subtly sweet southern peach, a hint of ginger and the tropical sweetness of coconut nectar to round out the light and bright flavor. This is the one I tried, and it was actually the only flavor left on the shelf at my local store. While yes, it definitely tastes like a form of vinegar, I was pleasantly surprised at the lightness and sweetness of it. As a "health drink", I didn't mind the taste at all, and it's certainly a LOT better than any of the varieties of kombucha I've tried. I don't know if I could drink a whole one (13.5 oz) in one sitting, but that's OK as the label says you can keep and refrigerate it up to 5 days after opening.


Katie McC said...

The blueberry lemon drink doesn't sound half bad! -Katie

Mona T said...

Just enjoyed the Blueberry Lemon...was YUMMY...and would enjoy it again. First attempt at this new trend. Fingers crossed!