Coming Soon to Target: Honest Beauty

Over a year ago I posted my review of select Honest Beauty products (currently available only online) and mused if/when the line would ever be available at Target or on Target.com. Well, the wait is over, because starting March 26th, Honest Beauty is coming to Tar-jay! With 30+ products covering everything from skincare to makeup, the line is created with safe, botanically driven ingredients. And it’s aligned with Target's focus on offering guests better-for-you products free of unwanted chemicals.

“We started carrying The Honest Company a few years ago and it’s been a hit with our guests. In fact, we’ve more than doubled our assortment to meet the growing demand,” said Mark Tritton, chief merchandising officer at Target. “Given their love for the brand and better-for-you products, it was only natural for us to expand our offerings to include Honest Beauty. We think guests will really love the collection and the added convenience of finding Honest Beauty at Target.”

To learn more about Honest Beauty’s pretty products and mindful mission, check out this interview with founder Jessica Alba on A Bullseye View.