Clearance Alert: Select Rimmel Lipsticks

Today at Target I was delighted to see that selected shades of Rimmel's Moisture Renew Lipstick were on clearance, like the shimmery nude shown here called "Summer Angel".  If you're not familiar with this lipstick, it is very highly rated on Target.com for being lightweight, lasting, and moisturizing. I already own several, and today picked up this shade as well as a red hue called "Hot Lips".

This sale is limited to stores only (not on Target.com) with select shades marked down to $2.74 (regularly $5.49). I am wondering if the discounted shades are to be discontinued - ?