Thursday, March 19, 2015

Target Announces New Return Policy

According to CNN Money, Target has a new, more liberal return policy that will allow customers to return certain store-branded items up to one year after the date of purchase. Previously, the limit to receive a full refund was 90 days.

The policy covers brands owned exclusively by Target, including clothing lines Cherokee, Merona, Mossimo and C9 by Champion, as well as packaged foods by Archer Farms, kitchen goods by Chefmate and baby products by Circo. It also applies to brands designed or distributed by Target, such as the maternity line by Liz Lange and cosmetic products by Sonia Kashuk.

Target's return policy states that most unopened items in new condition will receive a refund or exchange. The retailer has also extended the amount of time customers have to return items purchased as part of its gift registry program to one-year from 90 days. Target offers gift registries for new babies, weddings and graduations.

The goal is to offer a shopping experience that's "inspiring and rooted in ease," said Target's chief merchandizing officer Kathee Tesija. "Our enhanced return policy offers our guests convenience we think they'll appreciate," said Tesija.


Critifur said...

I remember about a decade ago, when they did the exact opposite and made it very difficult to return things. It was quite bothersome, because they suddenly got so rigorous. I think the policy they have already is pretty damn good. Since they can find your purchase from one's card, and you don't have to have a receipt, it's great.

Target Addict said...

Critifur: I agree - their current policy is already pretty liberal, especially compared to some other stores. And I have to assume that if you return something 6, 9 or 11 months after you've bought it, they won't be able to put it back out on the store shelves (as it likely won't be listed in their computer system anymore). Which means long-term returns like this will probably end up at Goodwill instead.